Common Craft: Weaning A Business That’s Totally Dependent On Its Founder – with Lee LeFever

Lee LeFever, Common Craft, Customer Acquisition, Educational Company, Lifestyle Business, Subscription (Membership) Model

Last time Lee Lefever was on Mixergy I asked him how he built Common Craft into such a successful business. Back then it created explainer videos for companies like Google, Ford, and Dropbox.

Since then, he’s turned his company into a membership site that gives video creators everything they need to create their own explainer videos, including the actual videos.

Today I want to find out how he went from running a business that depended on his voice, on his time, and on his presence to running a business that grows independently.

Lee LeFever

Common Craft

Lee LeFever is the founder of Common Craft, a membership site that gives video creators everything they need to create their own explainer videos.

 

Andrew: Coming up. Are you a creative person who sometimes watches my business interviews and says, I can’t relate to that person, that’s not me. Well today you’re going to see what I hope will be someone who you can relate to. An entrepreneur who is incredibly creative who says about things like search engine optimization and all the other busyness things that you may not be passionate about. He says, but that’s not for me and still he builds a successful company. Watch how he did it and all that and so much more.

Listen up, I hate to have commercials interrupt this interview so I’m going to tell you about three sponsors quickly now, and then we’ll go right into the program. Starting with Walker Corporate Law, if you need a lawyer who understands the start-up world and the tech community I want you to go to walkercorporatelaw.com.

Next I want to tell you Shopify, when your friend asks you, how can I sell something online, I want...

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