How A Husband And Wife Built Common Craft, A Company That Sells Explanations – with Lee LeFever

Lee LeFever, Common Craft, Content, Lifestyle Business, Scaling, Traffic

Lee LeFever had a talent for explaining tough concepts, so he built a company that makes and sells explainer videos. Common Craft, the business he founded and runs with his wife, has been used by companies like Google and Twitter to help potential customers understand their new products.

I invited him to Mixergy because I’m fascinated by how companies make money by selling content in a world where so much content is available for free. If you listen to this interview, you’ll see how he does it and how he’s moving to a more scalable business model.

Lee LeFever

Common Craft

Lee LeFever is the founder of Common Craft, which he runs with his wife Sachi. The company creates short explanatory videos “in Plain English.”  Their current focus is building a library of video content that is licensed for educational use in schools and businesses of all types.

You can say hi to him on Twitter here.

Andrew: Before we get started, I want to tell you about 3 great tools for online businesses. The first is Grasshopper. That’s where I went to get my phone number and because of that I can create extensions for each department in my business or each person in my business. I can decide what my greeting is and customize it. I can accept faxes on this number. I can decide what music gets put on hold, even upload my own music on hold. And I can create enhanced extensions and so much more. Check out grasshopper.com and you’ll be able to do the same thing. Second is Shopify. That’s where people are going right now to create stores for themselves that are robust in features but also very easy to create. So you can create ’em quickly and Timothy Ferris likes this company so much that on hi blog he announced a $100,000 jackpot for the best upcoming store from Shopify. So, create a store. And, finally, I want to show you some themes from RichWP, you go to...

Continue reading the transcript...

Full program includes

– Hear how video went from a hobby to a business.

– Learn Common Craft found its first customers. (Actually, it was more like their customers found them.)

– See how licensing videos is helping them scale their business up.