LeadPages founder on why you should be embarrassed by your first launch – with Clay Collins

Clay Collins, LeadPages.net, B2B, Content, Customer Acquisition, Hiring, Marketing, Mixergy Fan, Subscription (Membership) Model

Joining me today is Clay Collins. He’s a guy who, back in 2012, came on to say that listening to Mixergy interviews inspired him to go from creating information products to creating software.

At the time he only had two pieces of software that weren’t even connected into a company but he used the online marketing techniques he’s been teaching for years, including pre-selling, to grow the company.

At the time people thought pre-selling couldn’t work for sophisticated software companies. But Clay proved people wrong. You’ll find out how he did it in this interview.

Clay Collins is the founder of LeadPages, a collection of tools for capturing leads and turning them into customers.

Clay Collins

LeadPages.net

Clay Collins is the founder of LeadPages, a collection of tools for capturing leads and turning them into customers.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy.com. It is, of course, home of the ambitious upstart.

What people tell me is that the reason they listen to Mixergy interviews is because I go in depth with entrepreneurs about how they built their businesses. This isn’t the place to come if you’re a wantrepreneur and just want to get excited about somebody having started a company. It’s also apparently not the place to go if you want to listen to somebody talk slowly because man, Clay, I am rapid fire talking here.

Joining me today is Clay Collins. He is a longtime Mixergy fan and a guy who came on here to say once back in 2012 that listening to Mixergy interviews inspired him to go from creating information products to creating software. At the time in 2012, he only had two pieces of software that he had, these two little pieces of software that weren’t really connected to a company.

But...

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