Creating Fame Online (So Customers Come To You) – with Laura Roeder

Laura Roeder, Creating Fame, Content, Customer Acquisition, Educational Company, Marketing, Social Media, Women Founders

You’re probably going to dismiss this interview the first time you see it. You’ll think that “creating fame” is not for serious businesspeople who have too much real work to do.

Then, in a few days, you’ll start to realize that you bought Basecamp after you first got to know Jason Fried of 37signals, or that you first joined Hacker News because Paul Graham started it, or that you bought a Mixergy course because you got to know me and trusted me first.

At that point, you’ll probably say to yourself, “Hmm. How can I do that too?” Then you’ll want to catch this interview with Laura Roeder. Save yourself the time and just watch it now.

Laura Roeder

Creating Fame

Laura Roeder is the founder of Creating Fame, which teaches entrepreneurs how to raise profiles and demonstrate expertise in their space.

 

Andrew: Three messages before we get started.

If you’re a tech entrepreneur, don’t you have unique legal needs that the average lawyer can’t help you with? That’s why you need Scott Edward Walker of Walker Corporate Law. If you read his articles on Venture Beat, you know that he can help you with issues like raising money or issuing stock options or even deciding whether to form a corporation. Scott Edward Walked is the entrepreneur’s lawyer. See him at walkercorporatelaw.com.

And do you remember when I interviewed Sara Sutton Fell about how thousands of people pay for her job site? Look at the biggest point that she made. She said that she has a phone number on every page of her site because, and here’s the stat, 95% of the people who call end up buying. Most people, though, don’t call her. But seeing a real number increases their confidence in her and they buy. So try this. Go to grasshopper.com and get a phone number...

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