The story behind one of the biggest exits in Spain in 2015 – with Jose del Barrio

Jose del Barrio, La Nevera Roja, eCommerce, European Founder, Food, International Founders, Non-Tech

Joining me today is an entrepreneur who tried to order some food and it didn’t work out so well.

He had very few options, it wasn’t a good experience, and he decided he could do it better.

And he did. He did way better. Jose del Barrio started a company called La Nevera Roja—“The Red Fridge”—and it’s an online food ordering platform providing delivery and takeaway service.

We’re going to find out how he did it.

Jose del Barrio

La Nevera Roja

Jose del Barrio is the founder of La Nevera Roja—”The Red Fridge”—an online food ordering platform providing delivery and takeaway service.

Andrew: Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy.com. It’s the place where I interview entrepreneurs with proven track records, people who have got mega successes. I interview them about how they built their businesses.

My goal here is to understand what they did right, what worked for them and what didn’t work for them and I do it for an audience of real entrepreneurs, people who are going to learn from these interviews, build companies and as you’ve seen here over the years, in many cases come back here after they’ve built their companies and talk about what they built too. It’s the circle of Mixergy. You learn. You build. You come back and teach. That’s my hope here for you, the person who’s listening to me.

Joining me today is an entrepreneur who tried to order some food and it didn’t work out so well. He had very few options. It wasn’t a good experience and he decided,...

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