Andrew: Hi, everyone, my name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. You guys know the big takeaway that I’ve had from doing all these interviews is entrepreneurs who uncover a deep pain, and address it, end up creating the most dependable successes.
Sure, we’ve had some people with flukes, we’ve had some people who’ve had other approaches, but if you really want something to take off, I’m finding in these interviews find a deep pain that people have. And one of things that I’ve been doing in these interviews is understanding where people and how people find pains.
Well, here’s what today’s guest did. He did a little bit of consulting work, that’s when he and his team uncovered an issue that clients like his had. That led them to create a software company that addressed the need that they discovered and that’s what built his...