How loss of focus and a lawsuit brought about the slow growth and loss of momentum of KISSmetrics
How did a loss of focus and a lawsuit ultimately bring about the demise of KISSmetrics?
Hiten Shah is the co-founder of numerous successful SaaS companies, including FYI, CrazyEgg, Product Habits and KISSmetrics.
Hiten opens up about how the perfect storm of screwing up product direction and loss of focus along with a lawsuit resulted in the inevitable loss of market share for KISSmetrics.
Hiten Shah is the co-founder of numerous successful SaaS companies, including FYI, CrazyEgg, Product Habits and KISSmetrics.
Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. I’ve done this so many times that I don’t get nervous anymore, but I am. Hiten, you were right, I am nervous now. And the reason I’m nervous is . . .
Hiten: That’s called inception.
Andrew: The reason I’m nervous is because I’m actually recording this for the first time on my own in person in my office. I bought my own equipment, tested it myself, called tech support a zillion times.
Hiten: Wow.
Andrew: Yeah, man.
Hiten: So I’m a first for you. That’s great.
Andrew: Yeah. And the reason I’m doing this in person is because I found that when I have conversations with people in person, we get more relaxed, more open. And I was hoping to get that with you. But I’m already sensing that I’m not going to get that...
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