Lithium Technologies: How Funding Supercharges A Business – with Kirk Yokomizo

Kirk Yokomizo, Lithium Technologies, B2B, SaaS (software as a service)

How do you use funding to focus and supercharge your business? Joining me today is Kirk Yokomizo, co-founder of Lithium Technologies.

Before the company took funding in 2007, they did all kinds of things, including games and wireless support. Then they took funding, which forced them to tighten their focus on creating communities of fans for brands.

Kirk Yokomizo

Lithium Technologies

Kirk Yokomizo is the cofounder of Lithium Technologies, which helps great companies build brand nations for their customers.

 

All right, before we get started, imagine you have an idea for a new project. Maybe it’s a mobile app for students. And you need feedback. Well, you can ask your friends, but a few of them are still students, so what do you do? That’s where this site comes in.

AYTM is where you go to have surveys filled out by potential users. They’ll find the people to take the surveys for you. They’ll make sure that they’re the right fit for you. So look, you come here and you can specify the income that you’re looking for, the gender of your potential customers. You can specify their careers; in this case I picked students. You can ask for a specific number of people to complete surveys for you, and then when you create the surveys, look at how many options you have. Video. You can ask them for a feedback on photos of your potential product. You can ask open ended questions, close ended questions, lots of different things that you can do. Finally,...

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