How Kift capitalized on a social media trend

Colin O'Donnell, Kift

If you look on Instagram or YouTube or TikTok, you’ll people who are living out of their vans. These vans are usually beautiful and these van-lifers travel the country and live and work wherever they want.

But the challenge with vanlife is that it could be pretty lonely. At some point, you do want a community.

Well, today’s guest came up with a solution for that. Colin O’Donnell is the founder of Kift, which combines vanlife with a network of community houses for co-working, cooking, and connecting.

Colin O'Donnell

Kift

Colin O’Donnell is the founder of Kift, which combines vanlife with a network of community houses for co-working, cooking, and connecting.

Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. Imagine this. I imagine you’re someone who looks at your city and says, you know, I’m getting fewer and fewer benefits out of living here. And actually a lot of my friends are even leaving.

And maybe you’re not someone who wants to go into the suburbs or to yet another city. You want to have a little bit more personal freedom. And if you look on Instagram or YouTube or Tik TOK on so much other social media, you see that there are people who are living out of their vans. Beautiful looking vans. They travel the country. They get to be where they want and wherever they open up their laptop, they could have high speed internet and work.

Well, that’s the van life. And the challenge with that is that it could be pretty lonely. At some point, you do want a community. You want someone to...

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