How to use SEO hacks to get proof of concept – with Joerg Kundrath
Joerg Kundrath, KAVAJ, Bootstrapping, Customer Acquisition, eCommerce, European Founder, International Founders, Marketing, Mixergy Fan, Non-Tech, Outsourcing, Physical Product, Social Media, Wow People
Joining me today is a Mixergy fan was working at Amazon and had this crazy idea—why not create a product and sell it on Amazon?
So he ran a test—which I think is really interesting—and when the test was successful he went for it.
He built the business and now Joerg Kundrath is the co-founder of KAVAJ, one of the biggest genuine leather case manufacturers for iPads and iPhones.
I invited him to Mixergy to talk about the test that told him that he was getting into the right business. I also want to find out how he even sourced these products.
I feel like it’s so much easier to create software than it is to figure out sourcing and manufacturing physical products. We’ll talk about that in this interview.
Joerg Kundrath is the co-founder of KAVAJ, one of the biggest genuine leather case manufacturers for iPads and iPhones.
Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy.com, where real entrepreneurs come to listen to other entrepreneurs talk about how they built their businesses. We do it because we want another idea, another edge so that we can build better companies.
And joining me today is a Mixergy fan who’s heard a lot of Mixergy interviews who used to work at Amazon and then he had this idea, “Why not create a product and sell it on Amazon? Why not start my own business?” So, he ran a test, which I think is really interesting. When the test was successful, he said, “It’s time to go for it.” And he went for it and he built a business and the business is called KAVAJ.
These guys make cases for your iPhone, for your iPad, for your MacBook. They make wallets now. They’ve really expanded beyond their initial product. And I invited him here to talk about the test that told him that this was the...
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