Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. You guys know I do research in these interviews, right? And so I contacted people, for example, who competed with today’s guests. Wow, the stuff that I found. We looked online and all the stuff that we found is not like . . . this is not an easy story to tell but I’m glad that he’s here to tell it.
Let me back off for a second. Travis Rosser is the founder of a site called Kajabi. It is a tool that lets anyone who wants to teach online quickly and easily create a membership site. I had him on Mixergy with his cofounder back in 2011. They seemed so happy go lucky that they both wanted to be on fricking mic at the same time.
Travis: That’s right.
Andrew: And I wasn’t sure how well the business was going to do because I thought anyone could just install WordPress....