Diamond Candles: How One Change To The Candle Led To $1 Million/Mo In Sales – with Justin Winter

Justin Winter, Diamond Candles, Bootstrapping, Customer Acquisition, eCommerce, Physical Product, Social Media

How does a bootstrapped founder who sells candles, reach a $1 million dollar run rate in his first year?

Justin Winter is the Co-founder of Diamond Candles, which sells candles that have a hidden surprise inside. After you burn down his candles you’ll find a diamond ring that you can wear or give as a gift.

Justin Winter

Diamond Candles

Justin Winter is the Co-founder of Diamond Candles, which sells candles that have a hidden surprise inside.

 

Andrew: Three messages before we get started. First, do you need a single phone number that comes with multiple extensions, so anyone who works at your company can be reached no matter where they are? Go to Grasshopper.com. It’s the virtual phone system that entrepreneurs love.

Next, does anyone you know need a beautiful online store, that actually increases sales, but is easy to set up and manage? Send them to Shopify.com. The platform that top online stores are running on right now. Finally, do you need a lawyer who actually understand the startup world that you and I live in? Go to Walkercorporatelaw.com. I’ve known Scott Edward Walker for years, so tell him you’re a friend of mine, and he’ll take good care of you. Here’s your program.

Hey there, Freedom Fighters. My name is Andrew Warner. I’m the founder of Mixergy.com, home of the ambitious upstart. And in this interview, I want to find out how a boot strapper who sells...

Continue reading the transcript...