Marketing automation explained

Sean Leonard, JumpDEMAND

Joining me is yet another entrepreneur who got into marketing automation software. I’m going to ask him if thinks someone getting into the space today could still have a viable business.

Sean Leonard is the founder of JumpDemand, a customer acquisition automation system.

Sean Leonard

JumpDEMAND

Sean Leonard is the founder of JumpDemand, a customer acquisition automation system.

Andrew: Hey, they’re freedom fighters.

My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. Joining me is I feel like yet another entrepreneur who got into marketing software and still, I still feel like this is the win. We’re going to ask you, Sean, whether you still think today, if someone’s starting software company, if it feels like marketing and sales are the places to start because there’s logic, customers are willing to buy, right.

And even with a lot of competition, there’s still space for many businesses to compete, right?

Sean: Yeah, absolutely. And I think it’s a case, especially in, I think on the sales side, there’s, uh, people just thought I need a CRM. The reality is no, there’s a lot more to the story on the marketing side. There’s lots of room as well as the reality, a benefit as well as that, you can use your...

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