Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of mixergy.com, home of the ambitious upstart. And yes, this is an audio only interview, but I still did the fist bump, as always. It’s a habit and it’s an important part of getting me and you ready for these interviews.
In this interview, we’re going to find out what someone would do, what an entrepreneur like you, you the listener, might do if you had an idea for a new exercise product. How would you manufacture it? How would you get stores to sell it? How would you even explain it to consumers in a way that would get them to understand and buy it?
What do you do when you have a new physical product that you have to explain, get sold and get people enthusiastic about? That’s what we’re going to find out here in this interview. And we’re going to hear it from a woman who’s done it.
Her name is Julie Austin. She is the founder of...