CityVoter: Using Voting To Get 2+ Mil Members – with Josh Walker

Josh Walker, CityVoter, B2B, PR / Media Marketing, Scaling, Social Media, Subscription (Membership) Model

How do you grow your site’s membership without blowing tons of money on marketing?

Josh Walker came up with a clever idea that I think you can learn a lot from. Listen to this interview to see how he used voting (and smart partnerships with well-known media outlets) to make CityVoter into a directory of local businesses that has over 2 million members.

Josh Walker

CityVoter

Josh Walker is the founder of CityVoter which helps local media companies and national brands develop “best of” competitions in cities across the U.S. The company uses social media and point-of-sale viral marketing to ignite contests where businesses compete to be named the best. CityVoter’s “best of” programs have proven to drive significant engagement for leading media and consumer brands such as: SF Chronicle, Office Depot, VH1, and NBC’s Biggest Loser. (bio via CrunchBase)

 

Before we get started, check out Visual Website Optimizer. Did you know it’s a dead simple way to do AB testing on your site? Just enter your site’s URL, and you’re ready to create variations of your current site’s design. Once you’re done, test it against your current layout and see which one increases conversions, visualwebsiteoptimizer.com.

Next is Grasshopper. Did you know that in addition to being the virtual phone system that entrepreneurs love, grasshopper.com has one of the most popular blogs on entrepreneurship. Even if you’re not ready to get a new phone number from Grasshopper.com, even if you’re not ready to add extensions to your phone, even if you’re not ready to get text-based voice mail and a toll-free number and everything else that Grasshopper offers you, check out Grasshopper.com’s blog to learn about entrepreneurship.

Finally, who is the lawyer that tech entrepreneurs trust? Scott Edward...

Continue reading the transcript...