Bootstrapping With $15K Even Though He Has Millions? – with Jorn Lyseggen

Jorn Lyseggen, Meltwater Group, Bootstrapping, Customer Acquisition, European Founder, International Founders, PR / Media Marketing, SaaS (software as a service), Scaling, Social Media

How does a small Norwegian startup that bootstrapped with just $15K generate over $100M in annual sales?

I invited Jorn Lyseggen to talk about how he grew his company Meltwater Group with the philosophy “We are not a chicken-shit company” and took it global without any outside funding or debt.

In this interview you’ll see how creating bootstrap DNA within a business pays off even after it’s grown to 57 offices around the world.

Jorn Lyseggen

Meltwater Group

Jorn Lyseggen is the scrappy Norwegian entrepreneur who founded Meltwater Group, a SaaS company that helps businesses manage their reputations, streamline recruitment, run online marketing campaigns and more.

 

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