He Should Have Been Bankrupt. Gone. Then He Made One Dramatic Move – with Jonathan Benassaya
Jonathan Benassaya built Connect’In Advertising as a way for brands to buy ads in video games. Then Microsoft, maker of pretty much the only game console that could run ads at the time, bought his competition and took over his market. He had 3 months of cash in the bank and his business was vaporized. That’s when he made a dramatic move. Within days, he moved his company to China — even though he had zero experience with the country — and rebuilt it. Less than a year later, he sold it to NGI — “for millions,” he says.
This is the story of how he did it. And if you think that’s incredible, wait till you hear how he he followed it up by launching Deezer, a site that delivers on-demand music (and lots of profits).
Jonathan Benassaya, an entrepreneur, mentor and investor. He founded several companies, including Deezer, the on-demand, ad-supported music streaming service, and Connect’In Advertising, a dynamic in game advertising company.
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