Storenvy: Bootstrapped By Selling Over $1 Mil In Tshirt Printing – with Jon Crawford

Jon Crawford, Storenvy, Bootstrapping, Customer Acquisition, eCommerce

In a private conversation with Jon Crawford, he told me how he bootstrapped his company by selling over $1 million in tshirt printing services. That’s when I stopped the conversation and asked him to come to Mixergy to talk about how he did it.

Jon’s company is Storenvy, which lets anyone create a free online store. When he noticed that many of the independent store owners who use Storenvy were selling tshirts, he decided to sell them tshirt printing services. This is the story of the clever way he funded his company.

Jon Crawford

Storenvy

Jon Crawford is the co-founder of Storenvy, the social online store and shopping community. Storenvy is a series of online stores run by independent sellers that reach Storenvy’s network of shoppers who shop across all of those stores at once, interacting with each other by watching what notes and ratings they leave on products and stores throughout the site.

 

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