StinkyInk: Launching With No Internet Experience? – with John Sollars

John Sollars, StinkyInk, Customer Acquisition, eCommerce, Physical Product, Scaling

How does a guy with no Internet experience build a £3 million business?

In April 2001, John Sollars founded StinkyInk, an online superstore for printer supplies. His company sells ink cartridges, toner cartridges, ribbons and photo paper.

They just celebrated their tenth anniversary this past April, so I invited John here to tell us how he did it.

John Sollars

StinkyInk

John Sollars founded StinkyInk, an online superstore for printer supplies.

 

Andrew: Three messages before we get started.

First, do you need a single phone number that comes with multiple extensions so anyone who works at your company can be reached no matter where they are? Go to grasshopper.com. It’s the virtual phone system that entrepreneurs love.

Next, does anyone you know need a beautiful online store that actually increases sales but is easy to set up and manage? Send them to shopify.com, the platform that top online stores are running on right now.

Finally, do you need a lawyer who actually understands the start-up world that you and I live in? Go to walkercorporatelaw.com. I’ve known Scott Edward Walker for years, so tell him you’re a friend of mine and he’ll take good care of you.

Here’s the program.

Hey there freedom fighters. My name is Andrew Warner. I’m the founder of mixergy.com, home of the ambitious upstart. The place where proven entrepreneurs come to tell you their...

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