How to create a brand (Not just a product)

Rachael McCrary, Jewel Toned, Brand (branding), eCommerce, Non-Tech, Physical Product, Social Media, Women Founders

It used to be really hard to create a brand. But I’m seeing now with Instagram and other social media platforms businesses are able to do it.

That’s what today’s guest has done. Rachael McCrary is the founder of Jewel Toned, a lingerie and shapewear company.

I want to know how she created a brand and how she is getting people to think about her products.

Rachael McCrary

Jewel Toned

Rachael McCrary is the founder of Jewel Toned, a lingerie and shapewear company.

Andrew: Hey everyone. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses, and you’ve heard me say that more and more, I’m seeing there are a lot of online businesses being built in the physical product space, actually creating products and sending it out to customers. And one big section of that is brands. It used to be really hard to create a brand. You’d have to buy television ads, you’d have to get a lot of endorsements, you’d have to do a lot of things to actually create a brand and not just a product. But man, I’m seeing that some entrepreneurs are jumping in. It’s not easy, but they’re able to do it because of things like Instagram and other social networking platforms.

Well, that’s what today’s guest is doing. Her name is Rachael McCrary. She is the founder of JewelToned. They are a lingerie and shapewear company. I was going...

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