BuildingLink: Surviving A Competitor With Big Funding – with Jerry Kestenbaum

Jerry Kestenbaum, BuildingLink, B2B, Customer Acquisition, System

How do you sell software to some of the toughest buyers on the planet?

Jerry Kestenbaum is the founder of BuildingLink, which provides a web-based integrated platform for over 1,000 luxury residential buildings.

I met Jerry through his son, who came to a Mixergy cocktail party that I did in NY. I raved to him and said, “the building where I live runs on your software. You brought into the internet age. Thank you.” That led to this interview.

Jerry Kestenbaum

BuildingLink

Jerry Kestenbaum is the founder of BuildingLink, which provides web-based integrated platform for over 1,000 luxury residential buildings, their residents, staff and service providers.

 

Andrew: Three messages before we get started.

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And do you remember when I interviewed Sarah Sutton Fell about how thousands of people pay for her job site? Look at the biggest point that she made. She said that she has a phone number on every page of her site because and here’s a stat, 95% of the people who call, end up buying. Most people, though, don’t call her. But seeing a real number increases their confidence in her and they buy. So try this. Go to grasshopper dot com and get a phone number that...

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