Dyn: A Phone Call That Makes Customers Happy To Pay For What Used To Be Free – with Jeremy Hitchcock

Jeremy Hitchcock, Dyn, B2B, Bootstrapping, Customer Acquisition, Selling 1-on-1, System

How does a startup that never charged get customers to start paying?

A few years ago Jeremy Hitchcock’s company sent out an email to its users announcing they were going to charge. Wait till you hear their reaction and what happened next.

Jeremy is the cofounder of Dyn which offers Managed DNS, Outsourced DNS, and email delivery service to companies like Twitter, Etsy, and CNBC.

Don’t worry if you don’t understand what his company does yet. I’ll ask him to explain it. I’ll also ask him to explain what happened to his co-founders.

Jeremy Hitchcock

Dyn

Jeremy Hitchcock is the cofounder of Dyn which offers Managed DNS, Outsourced DNS, and email delivery service to companies like Twitter, Etsy, and CNBC.

 

Andrew: Three messages before we get started. If you’re a tech entrepreneur, don’t you have unique legal needs that the average lawyer can’t help you with? That’s why you need Scott Edward Walker of Walker Corporate Law. If you’ve read his articles on VentureBeat, you know that he can help you with issues like raising money or issuing stock options or even deciding whether to form a corporation. Scott Edward Walker is the entrepreneur’s lawyer. See him at Walker Corporate Law dot com.

Do you remember when I interviewed Sara Sutton Fell about how thousands of people pay for her job site? Look at the biggest point that she made. She said that she has a phone number on every page of her site because, and here’s a stat, 95% of the people who call, end up buying. Most people, though, don’t call her, but seeing a real number increases their confidence in her and they buy. So, try this, go to grasshopper dot com and get a phone...

Continue reading the transcript...