How Ideal Bite Became A $20 Mil Company By Focusing On Email – with Jen Boulden

Jen Boulden, Customer Acquisition, Marketing, Scaling, Sell Your Business, Women Founders

There’s nothing technically revolutionary about the technology that Jen Boulden used to launch Ideal Bite, but what she did with it is impressive. She used Constant Contact to send out an email newsletter that a “designer slash intern” created.

Listen to the full interview to hear: How she grew that mailing list. How she got high rates for her ads. And why she sold Ideal Bite to Disney for $20 million.

Jen Boulden

Jen Boulden is an environmentalist, entrepreneur, author, public speaker, and a fierce animal lover.

 

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