How to sell a “hard-to-explain” idea – with Jeffrey Zwelling

Jeffrey Zwelling, Convertro, B2B, Brand (branding), Customer Acquisition, Hiring, Marketing, Mixergy Fan, Selling 1-on-1

Have you ever tried selling something that customers couldn’t understand until they bought & used it?

How do you do that? Jeffrey Zwelling is a Mixergy fan who says that happened to him.  Jeffrey is the co-founder of Convertro, business intelligence for marketing professionals.

When he tried to tell marketers that his company could increase their sales, first they didn’t understand how it worked. Then they didn’t believe him. They thought he was selling snake oil. This is the story of how he won over customers, built up Convertro and sold it.

Jeffrey Zwelling

Convertro

Jeffrey Zwelling is the CEO and Co-founder of Convertro which is a business intelligence platform for marketing professionals.

Andrew: Hey there freedom fighters, my name is Andrew Warner. I’m the founder of Mixergy.com. That fist over here means its home of the ambitious upstart, that’s what’s it about here. Hey, have you ever tried selling something to customers who just couldn’t understand what you’re creating until they finally bought and used what you’ve created? Well, how do you do that? Jeffery Zwelling is a Mixergy fan who says that happened to him. He’s founder of Convertro, business intelligence for marketing professionals. When he tried to tell marketers how his company could help increase their sales, first, they didn’t understand how it worked or how it helped them. Then they didn’t believe him and some even thought he was selling snake oil. This is the story of how he won customers over and how he got Convertro to be big to help customers and how he sold it. This interview is sponsored by Toptal, a new sponsor for me. If you’re...

Continue reading the transcript...