Epocrates: Winning Half Of America’s Doctors – with Jeff Tangney

Jeff Tangney, Doximity, Mobile Apps

How does an entrepreneur win half of America’s doctors with a mobile app?

Joining me is Jeff Tangney, who founded Epocrates, the maker of smartphone apps that lets doctors look up information on drug dosing, drug interaction and insurance coverage while they’re talking to patients.

After exiting that company, Jeff went on to launch Doximity, an iPhone app and web service which helps physicians communicate with each other and look up patient-related information.

Jeff Tangney

Doximity

Jeff Tangney is the founder of Doximity, an iPhone app and web service which helps physicians communicate (with each other) and look up patient-related information.

 

Before we get started, tell me if you got this problem. You’ve got a great product but you’re not getting people to even try it, let alone buy it. Well, the problem is probably that you’ve got too much text on your site. But check out what these startups have done. Here at SnapEngage they’ve got a video explaining their product right under the free trial button. Here is SendGrid, right next to the get started button is a video explaining the product video. Much more than text, it helps people understand what you’ve created and convinces them to try it and buy it.

The company I recommend that you turn to for this, it’s Revolution Productions. Same company that did both start ups in many other videos, Revolution Productions. And when you go to their site, Revolution-Productions.com, and contact them. I want you to talk to directly to the founder, Anish Patel. Tell them I sent you, they’ll take care of you and make sure you have a...

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