Twilio’s Founder On How To Partner With 20,000 Developers – with Jeff Lawson

Jeff Lawson, Twilio, B2B, Scaling, System

My goal for this interview is to help you learn how to recruit all kinds of partnerships for your business by learning how Twilio teamed up with a massive number of developers.

When I heard that Twilio recruited 20,000 partners I invited the company’s founder, Jeff Lawson, to teach us how he did it. Twilio provides a web-service API for businesses to build killer apps that interact with phones.

Jeff Lawson

Twilio

Jeff Lawson is the co-founder and CEO of Twilio, which provides a web-service API for businesses to build scalable, reliable communication apps.

 

Andrew: Three messages before we get started.

First, do you know someone who wants to build an online store? Would you tell them that I said Shopify is the easiest way to build a robust store? When electric car pioneers, Tesla Motors, wanted to build their online store, they chose Shopify and so should you. What will you sell online after you discover Shopify?

Next, are you still coordinating projects by email and wondering why you’re not productive? Check out teamworkpm.net. Teamworkpm.net is trusted by big organizations like Universal Studios right down to small two man operations. How will your team benefit from a productivity boost by using teamworkpm.net?

Finally, do you want to build a web app that interacts with phones? Twilio makes it easy. The founders of Pager Duty created a web app that tells site administrators when their systems are down. By using Twilio, they could send alerts via phone and SMS to their users. They didn’t have to...

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