Andrew: Hey there, freedom fighters. My name is Andrew Warner. I am your host and the founder of Mixergy.com, which is, of course, home of the ambitious upstart. And today I’ve got a story for you of a man who didn’t like the corporate life, so he decided to build a consulting company.
Now, how does a consulting company get clients? And if a big client leaves, how does a consulting company survive?
Jeff Ferguson is the founder of Fang Digital Marketing. Have you noticed how companies that are big often don’t know how to buy their own online ads? Well, Jeff’s company specializes in doing internet marketing for big brands. That includes, but is not limited to, buying search ads, running affiliate programs, doing search engine optimization, and so much more, as you’ll see in this interview.
If you are in his situation and you need to figure out clients, I want this interview to be especially helpful for you. And so later on,...