Andrew: Hey there, freedom fighters. My name is Andrew Warner.
Get this–a few weeks ago there was an entrepreneur here at my office, like right down there, having a drink with me. One of the things I asked him is, “Why are you going to Jayson Gaignard’s event? You have to travel cross-country to go to this event. You’re not a big events person. What is it about Jayson and his event that makes you want to fly out?” He says, “You know, I sat down and Jayson got me kombucha.”
Is it kombucha, kombucha? I never get it right? But this guy loved it. He goes, “I love kombucha. I don’t know how Jayson remembered that the previous year I had come and I loved kombucha. But he did and he handed it to me and there are all these little personal touches sprinkled throughout the event and throughout all the interactions with Jayson.”
And this entrepreneur wasn’t the only one to tell me that. Several others...