Lead Generation, The Underappreciated Revenue Channel – with Jay Weintraub

Jay Weintraub, LeadsCon, B2B, Customer Acquisition, Scaling

How much of your revenue is coming from lead generation? With lead gen, a company gets paid every time it gets a user to do things, like fill out a form for a mortgage request or ask for a local contractor or apply to a college.

Jay Weintraub is the founder of LeadsCon, a premier conference and trade show for lead generation, the premier and the largest. I invited him to Mixergy to teach how the leads business works and to talk about how the most successful companies use lead gen to grow.

Jay Weintraub

LeadsCon

Jay Weintraub is the founder of LeadsCon, the pioneering conference and expo dedicated to increasing the effectiveness of those operating in the online lead generation industry.

 

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Also, why is it important that Scott Edward Walker, the entrepreneur’s lawyer, participates in...

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