How to stop trading hours for dollars and build a sellable agency

Jason Swenk, JasonSwenk.com, B2B, Marketing, Scaling, Sell Your Business, System

A while back I got an email from someone in the audience who said they were running an agency.

He told me it was hellacious and I wanted to know why so I could use his experience to help teach other listeners who many be feeling the same pain.

Well, today’s guest is Jason Swenk. He had a marketing agency and he found a way to systemize the business and he was able to sell it.

I invited him here to talk about how he did it.

Jason Swenk

JasonSwenk.com

Jason Swenk is an Digital Marketing Agency Advisor and Coach.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses and I do it for an audience of real entrepreneurs.

A while back, I got an email from someone who listened to my podcast and said, “You know, Andrew, I’m running an agency and it’s hellacious.” I said, “Why?” I want to know what parts of people’s lives is hellacious so I can help guide my guests to answer the problems that my audience have.

So this guy said, “Well, I’m trading a lot of time for dollars. Yes, I’ve got an agency. Yes, it’s a real business. If I told you the revenue, you might be impressed, but what you wouldn’t know is how much of it is me doing the work and how much of it goes out to me spending money on other people doing the work and how it would all fall apart if I got sick for a little bit.” This is...

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