How A Founder Launched 3 Profitable Ad Companies – with Jason Cohen

Jason Cohen, Centerfield, Customer Acquisition, Marketing, Scaling, Sell Your Business

In a world where entrepreneurs seem to care more about hits than revenue, how do you build a profitable, ad-based business?

Joining me in this interview is Jason Cohen, a founder who did it three times. He sold 2 and is now running a third. He sold his first company, WiseAds, to About.com, and sold a majority stake in his second, MediaWhiz, to Lake Capital. Today he runs Centerfield, which offers online and offline customer acquisition programs.

This is the story of how he did it.

Jason Cohen

Centerfield

Jason Cohen is the Co-President and Co-Founder of Centerfield, which delivers performance-based ads to its own network of sites and to its publishing partners.

 

Hey, before we get started, have you tried FreshBooks yet? You know that millions of entrepreneurs use and love FreshBooks, but have you tried it yourself? Do you yet know how much faster you could collect if you use FreshBooks? Do your customers know how much more professional you’ll look if you use FreshBooks? Try it. It will take a moment and I promise you’re going to enjoy FreshBooks. Millions of other people agree with me. So, it’s not just me telling you that. FreshBooks wants to make sure that my ads are working, so here’s what they’re doing. If you use the name Mixergy as your referral when you sign up for an account and you, well actually, if you just do that, there’s no and, if you do that, they’re going to pick one new person every week and give them a birthday cake. It’s their way of saying thank you to you and also their way of saying, “Hey, Andrew, are these ads really working?” So, give it a shot. Test...

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