How Young SendGrid Already Delivered Bajillion Emails (And Profits) – with Isaac Saldana

Isaac Saldana, SendGrid, B2B, Bootstrapping, Customer Acquisition, Marketing

SendGrid launched just eight months ago but it already has over 6,000 users, sold to over 1,000 direct-paying customers,  delivered 1.4 billion emails and even reached profitability. I can see why TechCrunch used the word “bajillion” to describe how much email SendGrid is responsible for. The numbers are staggering.

I invited co-founder Isaac Saldana to find out how he did it. I asked him how he discovered the big pain point that his company solves. How he got his first customers. How he evolved his product. How he bootstrapped his company in the early days. And why he raised money.

Isaac Saldana

SendGrid

Isaac Saldana is the co-founder of SendGrid, which helps companies increase their email deliverability. Companies can use SendGrid in minutes by just changing three SMTP settings.

 

Andrew: Before we get started, I want to tell you why I keep urging you to use KISSInsights. Haven’t you noticed that one of the big ideas that keeps coming up in my interviews is the need to ask your customers and users what they want instead of imagining that you know? Now, when you add a survey to your website, isn’t it true that hardly anyone fills out your survey, and people who do fill it out aren’t necessarily your typical users? Well, what KISSInsights does is give you surveys that are so easy to fill out that your users will actually complete them. Here’s a screenshot of how I use KISSInsights. You can use it for free right now, just go to KISSInsights.com.

Next thing I want to show you is the phone number at the top of DNAmail.com. When you have trouble with your email and it’s costing your business both money and reputation, how frustrating is it? Who can you call at those moments? If you use DNAmail, you’ll have a phone number you can...

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