Case Study: How to launch a successful music startup

Conrad Withey, Instrumental, Content, European Founder, International Founders

Joining me today is a former music industry executive who said, “The world is changing. Artists are starting to record in their bedrooms and find their audiences on YouTube and Spotify.”

He knew the music industry had to understand how to work with them in a new way and he came up with that way.

Conrad Withey is the founder of Instrumental, an online talent discover specialist which focuses on the music industry.

Frankly, I feel there are so many music startups and I want to find out how he’s made Instrumental so successful.

Conrad Withey

Instrumental

Conrad Withey is the founder of Instrumental, an online talent discover specialist which focuses on the music industry.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses and I do it for an audience of real entrepreneurs who are building their businesses, often while they’re listening to these interviews.

Joining me today is a former music industry exec who said, “You know what? The world is changing. Actually, people online are starting out in their bedrooms, in their living rooms, at school just recording, uploading stuff to the internet—to the YouTube, Spotify, SoundCloud—to all of these different services and some of them are going to be huge. The music industry has to understand how to work with them.” And he thought and he came up with an idea for how to do it. That idea became a company called Instrumental.

His name is Conrad Withney, excuse me, Withey. Excuse me, Conrad.

Conrad: That’s right.

Andrew: By the way, first...

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