Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. I’m about to interview a New Yorker who understands that I just ripped through my company name so fast that he might not have even heard it.
Joining me is an entrepreneur who through a few different changes recognize the problem that we all do, which is that advertising kind of sucks online. People have ad blockers because ads are distracting waste of space that aren’t usually helpful. Publishers aren’t in love with ads because they just pollute the site and they don’t add much value. And so into this situation, he stepped in and said, “You know what? What if we don’t just run banner ads? What if a way to stand out in a world of Facebook ads, in a world of Google with their text links, what if what instead we do is offer a quiz or offer something like a poll or something...