How Infusionsoft was built

Clate Mask, Infusionsoft, B2B, Customer Acquisition, Marketing, SaaS (software as a service), System

Infusionsoft started out as a company that was doing just okay. But then I noticed how they started dominating the market and now it feels like they’ve always been there.

In this interview I want to find out how Infusionsoft has gotten as big as it has. I also want to find out how they almost went out of business.

Clate Mask is founder and CEO of Infusionsoft which helps businesses automate their workflow.

Clate Mask

Infusionsoft

Clate Mask is founder and CEO of Infusionsoft which helps businesses automate their workflow.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. I do it for an audience of entrepreneurs who are looking for some insights that they can use as they’re building their businesses and who just, frankly, just love the stories behind how businesses are built. We love this the way that other people love watching, I don’t know, sitcoms or mindless YouTube.

So, over the years, I remember doing interviews with info-marketers and online marketers and there are two things that started to come up as I was doing those interviews. The first is the software guys for some reason did not like the info-marketers. It was like, “No, info-marketers, you’re ruining everything,” instead of saying, “Hey, let’s be open and learn from these guys who are marketers.” And the second thing that started to come up was more and more of...

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