Is heart-led entrepreneurship good for business?
Today’s guest is an entrepreneur who figured out email marketing for businesses back when people were just using email to connect with their friends and co-workers.
He understood that email marketing can be highly personalized for relationship building that is timely, relevant and valuable.
He started with a consulting company and it took off and he sold it for millions pre-IPO and exit to Oracle for $1.6 billion. Then he burned out. We’ll hear the story in this interview.
Barry Stamos is a co-founder of INBOX Marketing which was acquired by Responsys. Barry is now the the co-founder of 1heart.com, a startup studio birthing conscious companies.
Barry Stamos is a co-founder of INBOX Marketing which specializes in the strategic optimization of email marketing programs and has also recently launched 1heart.com which is a startup studio birthing conscious companies.
Andrew: Hey there, freedom fighters. You know me, my name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. I do it for an audience of real entrepreneurs, who get this, they’re not the wannabes who just kind of fantasize about building businesses. They’re actually out there building companies, and you’ll see more and more of them coming on here to do interviews after they built their businesses.
All right, so check this out. Today’s guest is an entrepreneur who figured out email marketing back at a time when people thought that email was just a thing you use to, you know, communicate with your boss or to send out a proposal. He figured it out and he understood that email marketing was different than mail marketing or different than the one to many marketing that people were doing online. And he said, “I’m going to start a consulting company. People can pay me,...
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