Entrepreneurship born out of the Soviet Union
If you’re buying ads, you might relate to what today’s guest does. Here’s a use case: Imagine you’re buying Facebook ads and Google ads, and you’ve got data coming in from Google analytics. It tells you what’s happening on your site with traffic, and maybe you want to figure out if your subscriber number growing.
To know all that, you might have to go to Facebook ad manager and then your Google analytics and other places. It becomes a bit of a hassle.
Well, today’s guest noticed that people were doing this and he said, “I think software should just be able to go pull in all that data, create a dashboard for people and enable marketers to have one spot that they get all the data that they need.”
That’s the company he built. I invited him here to talk about how he did it and how it ended up doing well after a previous failure.
Daniel Kravtsov is the co-founder of Improvado, an automated marketing data pipeline.
Daniel Kravtsov is the co-founder of Improvado, an automated marketing data pipeline.
Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses for an audience of entrepreneurs. And, if you buying ads, you might relate to what today’s guest does. And if you were watching the video, you might see him wince.
When I just say ads, because he wants everyone to know that he does more than ads, but, but here’s a use case. Imagine you’re buying Facebook ads and Google ads, and you’ve got data coming in from Google analytics. It tells you what’s happening on your site, traffic, and maybe you are YouTube, or you’ve got a small YouTube channel.
And you’re trying to figure out is your subscriber number growing and. To know all that. You might go to Facebook ad manager to get the data for Facebook ads, your Google analytics. I, Oh, he’s smiling. He knows that we’re getting out on the ride, go to...
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