How a guy with no money launched a startup on Craigslist

Michael Georgiou, Imaginovation, B2B, Bootstrapping, Customer Acquisition, Hiring, Marketing

Imagine you’ve got no money, but you want to start a company. How would you do it?

Well, today’s guest is a guy who was in that situation and decided he was going to start with nothing but a Craigslist ad. You’re about to hear how that took off.

Michael Georgiou is the founder of Imaginovation, which builds enterprise-level web and mobile applications.

Michael Georgiou

Imaginovation

Michael Georgiou is the founder of Imaginovation, which builds enterprise-level web and mobile applications.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I do interviews with entrepreneurs about how they built their businesses.

And I’m the kind of interviewer who comes in even when he has a cold. So, screw that. I know that it makes for a little bit weirder voice, but I don’t believe in staying home, staying in bed if there’s any way for me to get out of bed. I will be the 90-year old guy who crawls into the office and still shows up for meetings even when he’s sick and has a cold, even if I break a hip. I will be there. It’s important to love your work. Am I right, Michael?

Michael: Yeah. That’s right.

Andrew: Hell yeah. All right. So, guys, imagine this—imagine you’ve got no money, but you want to start a company. How would you do it? Well, Michael, whose voice you just heard, is a guy who was in that situation and he decided that he was going to start with...

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