Brutally honest Gen Z insights

Jay Richards, Imagen Insights

Today’s guest landed clients like Ebay, NFL and Pepsico all within a year of launching. He basically replaced the old school focus group model and turned into something more relevant and more scalable.

I want to find out how he did it. Jay Richards is the founder of Imagen Insights, a marketing agency based in London.

Jay Richards

Imagen Insights

Jay Richards is the founder of Imagen Insights, a marketing agency based in London.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs for an audience of ambitious entrepreneurs who are really building things. And if you want to meet someone, who’s building something after listening to this interview, or while listening to this, these interviews, you’re about to meet them because about a year ago, boy, 2021, April 19.

I got an email from today’s guest, Jay Richards, and the subject was Mixergy podcast helped us bring on clients like E-bay NFL and PepsiCo in our first year. And since then he and I have just been talking and talking and I’ve watched his business grow through through the months. And I, uh, finally arranged to have him on here to do an interview because I’m fascinated by what he’s building.

Jay Richards is the founder of Imagen Insights. They provide insights from gen Z. Within 72 hours, we’re going to find out how...

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