Rent The Runway: From Idea to 750,000 Members – with Jennifer Hyman & Jennifer Fleiss

Jennifer Hyman and Jennifer Fleiss, Rent The Runway, Clothing Company, Customer Acquisition, eCommerce, Non-Tech, Scaling, Subscription (Membership) Model, Women Founders

How do you take an idea that no one’s ever heard of before and make it into a business with 750,000 members?

I invited Jennifer Hyman & Jennifer Fleiss of Rent The Runway to Mixergy so we could learn they did it. Their innovative idea was to create a site that lets its members rent dresses and accessories at a fraction of the price of purchasing them. This is the story of how they tested, built and grew their vision.

Jennifer Hyman and Jennifer Fleiss

Rent The Runway

Jennifer Hyman & Jennifer Fleiss are the co-founder of Rent The Runway, a site that offers its members rentable fashion for 90 percent off retail prices.

 

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Next is Grasshopper. Did you now that in addition to being the virtual phone system that entrepreneurs love, grasshopper.com has one of the most popular blogs on entrepreneurship? Even if you’re not ready to get a new phone number from grasshopper.com, even if you’re not ready to add extensions to your phone, even if you’re not ready to get text-based voice mail and a toll-free number, and everything else that Grasshopper offers you, check out grasshopper.com’s blog to learn about entrepreneurship.

Finally, who’s the lawyer that tech entrepreneurs trust? Scott...

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