How A Stress Balloon Led To Ownership Stakes In Bit.ly, TweetDeck, StockTwits, LifeLock And Other Companies – With Howard Lindzon
If you think this interview is helpful, why not thank Howard on Twitter? –AW
When I asked Howard Lindzon to go back in time and tell us how he came to own stakes in companies like Bit.ly, StockTwits, and Rent.com, he showed me a ball called “The Grip.” It’s a balloon full of seeds that users squeeze to relieve tension. Howard liked the product so much that he found the man who created it, wrote him a check for $25,000 and became his partner. The pair poured their energy into marketing The Grip and he says it took off “in a Pet Rock kind of way.”
That’s the way Hoard says he invests to this day. If he loves the product after using it and loves the team after meeting them, he’s in. If that seems a little over-simplistic to you, then you’ll want to listen to the full program to hear me walk Howard through his milestone investments and learn how he discovered them and why they worked. (You can also scan the bullet points below for a quick overview.)
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Andrew: All right....
Continue reading the transcript...