Andrew: Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses.
The big insight that I’ve gotten having done over a thousand interviews is this. If you find a customer who has a really big pain, you don’t even have to solve it. You don’t even have to get it right. You just have to address it, and they will work with you to get it right because the pain is so bad that they need relief. I’m spitting up as I say this, because I’m kind of fiery about this, Brandon. It’s a good thing we’re not in person.
That is basically what Brandon Bruce, the guest that I’m about to interview, has discovered himself. He realized that for salespeople who live in email, making the trip over to — this sounds so silly, but it is a trip from one software that you live in to another, which is Salesforce, to record what you just did in the software...