Andrew Warner: This interview is sponsored by Gusto. It only matters to people who are paying and handling benefits for your team. If that’s you, you know how much of a headache it can be. Why not use the software that I and more of my interviewees have talked about than any alternative. Gusto is beautiful. It’s effective.
And right now, if you use my link, you can try it for free. Go to gusto. com slash Mixergy. This is a great time of year to do it. Gusto. com slash Mixergy. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. And these guys who you’re about to meet started a business that was very similar to mine and they ended up changing it and shifting it towards the TikTok generation.
Frickin killed it by selling their business to Morning Brew. In fact, I would even say, I don’t know if selling the business was part of the killing. The growth was, it was just...