Andrew: Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses.
Joining me today direct from Germany and drinking a beer, because it’s late at night where he is even though I’m just getting started with my day, is an entrepreneur who at 23 years old launched Casacanda, a flash ecommerce site. Nine months later, he sold the business. He followed that up by creating an even bigger, faster growing company. It’s called Lesara. It’s an ecommerce site that offers shockingly low prices because it partners directly with factories in China.
His name is Roman Kirsch, and I’m excited to find out about him. If you’re in the U.S., you may not have known as much about him as people in Europe, but I’ve been doing a lot of reading about him. He is like a hero to the European startup community, and I’m excited to find out how he built his...