Andrew: Hey, everyone. My name is Andrew Warner, I’m the founder of Mixergy where I talk to entrepreneurs about how they built their businesses and we get in depth because we have an audience of real entrepreneurs listening. Not wannabes, not people who are just looking for entertainment, but people who want the details. And that’s what Mixergy is about and has always been about.
Well, let me ask you something. As not just an entrepreneur, but as a consumer, an online customer, have you ever bought anything and gotten a receipt sent to you? Wait. “Gotten a receipt,” I paused it. Of course, you buy something and get a receipt. Have you ever bought something online and gotten a receipt via e-mail? And the answer to that is “of course,” we all have.
Well, today’s guest had a realization. We’re all getting those e-mail receipts, and we all open them. And when we do, we’ve kind of proven that we’re customers....