The model for building a business on social media

Nik Mirkovic and Alex Tomic, HiSmile, Bootstrapping, Brand (branding), International Founders, Networking, Non-Tech, Physical Product, Social Media

I don’t think in 1000+ interviews I’ve seen someone use social media as well as today’s guests.

These guys built up their business using influencers. That’s what they’re good at and it’s how they bootstrapped their business.

I invited them here to talk about how they did it. Nik Mirkovic and Alex Tomic are the founders of HiSmile, a teeth whitening system.

Nik Mirkovic and Alex Tomic

HiSmile

Nik Mirkovic and Alex Tomic are the founders of HiSmile, a teeth whitening system.

Andrew: Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses.

I don’t think in over a thousand interviews I’ve seen anybody else use social media as well as these two guys you’re about to meet. I mean, I’ve spent the better part of this morning looking at women in their underwear, guys with their abs, women doing YouTube videos, every one of these people basically looking phenomenal on camera and holding up this tooth whitening thing.

And that’s how these guys who you’re about to meet built up their business, by using influencers, getting their stuff every freaking where out there. I’ve seen unboxing videos on YouTube, the works. This is what they’re good at. This is how they built their business. They bootstrapped it and got it here and I invited them to talk about how they did it because I’m just amazed that it would...

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