He Bought a Ghost Town

Brent Underwood, Cerro Gordo, Social Media

Brent Underwood had a business idea: buy an abandoned town and turn it into a tourist destination.

It didn’t work. Mostly because he tried running it remotely.

Then he moved in. He started looking around, diving into old mines, and finding old treasures.

He shot video of what he saw and of his renovations. That got hugely popular on social media, helped him raise money and allowed him to fund his project. It’s all in his book, Ghost Town Living, and in this interview.

 

Brent Underwood

Cerro Gordo

Brent Underwood is the founder of Cerro Gordo, an ambitious project aimed at reviving a historic ghost town into a tourist attraction and real estate opportunity. Outside of his entrepreneurial endeavors, Brent has a passion for history, hospitality, and the unique storytelling of the American West, all of which play a central role in his current venture.

Andrew: Hey there, Freedom Fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses.

Joining me as someone who doesn’t seem much, very entrepreneurial these days. And I don’t see what the business is. His name is Brent Underwood. He and I met when he came to a Scotch Night that I did in Austin years ago. And a few of my friends had invested in this idea that he had, which was to buy Ghost Town and turn it into some kind of tourist destination.

And I remember asking Nathan Barry, the founder of ConvertKit, what the hell are you doing with this? You’re a digital guy, a creator guy. He said, you know, Ryan Holiday and a few other of my friends are investing, and this is my opportunity to learn about real estate. And I thought, okay, this is smart.

I asked, Brent Underwood, the guy who bought this ghost town, how far away is it from civilization? He said,...

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