How Do You Lead When People Are Set In Their Ways? – with Jeffrey Hayzlett

Jeffrey Hayzlett, The Hayzlett Group, Content, Non-Tech

To answer that question, I invited Jeffrey Hayzlett author of Running the Gauntlet, former CMO of Eastman Kodak Company and founder of The Hayzlett Group.

Jeffrey Hayzlett

The Hayzlett Group

Jeffrey Hayzlett author of Running the Gauntlet, former CMO of Eastman Kodak Company and founder of The Hayzlett Group.

 

Andrew: Three messages before we get started. If you’re a tech entrepreneur, don’t you have unique legal needs that the average lawyer can’t help you with? That’s why you need Scott Edward Walker of Walker Corporate Law. If you read his articles on Venture Beat, you know that he can help you with issues like raising money, or issuing stock options or even deciding whether to form a corporation. Scott Edward Walker is the entrepreneur’s lawyer. See him at WalkerCorporateLaw.com.

And do you remember when I interviewed Sarah Sutton Fell about how thousands of people pay for her job site? Look at the biggest point that she made, she said that she has a phone number on every page of her site because, and here’s a stat, 95% of the people who call end up buying. Most people though don’t call her, but seeing a real number increases their confidence in her and they buy. So try this, go to Grasshopper.com and get a phone number that will...

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