How HARO, The Email Newsletter, Grosses $1+ Mil A Year – with Peter Shankman

Peter Shankman, Help A Reporter Out (HARO), Marketplace, Social Media

His business model is pretty basic. Reporters fill out a form on Peter Shankman’s web site describing the source they’d like to interview. Three times a day, he collects those requests and emails them to 100,000 people who want to generate publicity for themselves, their companies or their non-profits. And the revenue comes from the ads at the top of the emails.

It’s called HARO, Help A Reporter Out, and Peter says it brings in over $1 million annually. I invited him to Mixergy to talk about how he built it and why competitors haven’t been able to match his service even though the concept is so basic. (Don’t stop listening to the interview until you get to that section about the competition. It may be the best part.)

Peter Shankman

Help A Reporter Out (HARO)

Peter Shankman is Social Media CEO Adventurist, founder of Help A Reporter Out (HARO). You can read his blog on Shankman.com or say hi to him on Twitter.

 

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Full program includes

– See where the revenue and expenses are in this business.

– Understand why competitors haven’t been able to duplicate HARO’s success.

– Learn why email newsletters are still profitable, even though the technology behind them has been around for about a decade.

 

Published: Dec 22, 2009