An entrepreneur who is actually changing people’s lives (with a physical product)
In preparation for this interview, I went into a YouTube rabbit hole, learning about people who struggle with obsessive-compulsive behaviors. What I learned is that some people are really struggling with this stuff.
We’ll go into what kinds of problems that I’m talking about but today’s guest created a bracelet that goes on their wrists and actually helps them avoid it. That’s what we’re finding out about today, how she created it, how she turned it into a business, how it’s helping people’s lives, and more importantly, if we’re creating physical products what we can learn from her.
Aneela Idnani is the founder of HabitAware, a smart bracelet that uses custom gesture detection and awareness training to help people with unwanted habits. I want to find out how she turned this into a real business.
HabitAware is a smart bracelet that uses custom gesture detection and awareness training to help people with unwanted habits.
Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I believe that entrepreneurs change . . . Yeah, I know it’s going to sound so hokey and trite, but change the world. And you know what? If you don’t buy into that, you will by the end of this interview see that at least it can change a few people’s worlds. In preparation for this interview, I went on YouTube and I got . . . I went down a rabbit hole. There are people who will pull their hair to the point where there’s bald spots on their heads. I had no idea that this was going on for adults. There’s a name for it, which today’s guest will tell us. There are people who bite their nails and . . . Actually, I’ve noticed that there are a lot of people who bite their nails. I think Gary Vaynerchuk who talks about being in control of his life . . . You’re smiling. Is that right, Aneela? Have you heard that?
Aneela: Yeah. A lot of...
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